Is Blu-ray Doomed?

Pulkit Chandna

Doubts have been cast on the success of the Blu-ray format ever since it debuted. Initially, the format appeared to be doomed due to a poor adoption rate, thanks mainly to a host of factors, including the PS3’s initial tribulations, popularity of the DVD format, and the steady rise in the popularity of digital downloads.

However, it soon appeared that the tide had turned as PS3’s sales picked up and the rival HD DVD format ran out of steam and met its sorry fate. The latest good news has come in the form of sales data released by research firm Futuresource, which indicates that Blu-ray sales during the ongoing holiday season have been promising.

Futuresource expects 2.5 million Blu-ray players will be sold next year in Europe . But all this good news might just mark the end of the format’s halcyon days. Has the Blu-ray flattered to deceive?

According to Cnet’s Don Reisinger, the Blu-ray will never scale the heights of popularity that the DVD has managed. Like numerous other pundits – bona fide and self-proclaimed – before him, Reisinger is convinced that digital downloads will eventually deliver the Blu-ray to its grave .

Another sinister portent for the Blu-ray format happens to be the grim sales picture of the PS3; strong sales of the console surely could have gone a long way in popularizing the format. I expect Blu-ray to share the same mediocre fortunes as the PS3 during the remainder of its lifetime.

Image Credit: CinemaRetro

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