Perhaps Apple should send Gizmodo a Thank-You card for helping to hype the hell out of the iPhone 4 weeks before its release, or at the very least call off the dogs and lift the unofficial ban on Gizmodo from Apple-sponsored events. As it turns out, Steve Jobs and company would have bigger concerns with the iPhone 4, like trying to keep up with record-setting orders.
"Yesterday [June 15] Apple and its carrier partners took pre-orders for more than 600,000 of Apple’s new iPhone 4," Apple said in a statement posted to its website yesterday. "It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock."
According to AT&T, the only wireless vendor in town officially allowed to carry and service Apple's smartphone, pre-order sales for the iPhone 4 were 10 times higher than they were for the first day of pre-ordering for the iPhone 3GS.
"Given this unprecedented demand and our current expectations for our iPhone 4 inventory levels when the device is available June 24, we're suspending pre-ordering today in order to fulfill the orders we've already received," AT&T said .