Internet Ad Revenue Surges to $42.8 Billion, Leaves Broadcast TV in the Dust

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mchltang

And this is why AdBlock exists. :)

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vrmlbasic

Well, AdBlock Edge, since AdBlock sold out.

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vrmlbasic

Is this article comparing ad revenue from every part of the internet to ads on TV broadcast?

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ApathyCurve

Good question. The article has this qualification:

"*Broadcast television advertising includes national network, syndication and spot TV."

What does that mean, "national network"? Is the History Channel a national network, or just ABC/NBC/CBS? We're talking about a huge difference in market size here, depending on how they've qualified it. So let's look at the evidence:

1) They are an internet advertisement tracking company with a vested interest in positive results for their client(s)
2) They are being deliberately vague about how they are qualifying the competition to internet advertisement

Put those two facts together and I am likely to conclude that they are deliberately skewing the numbers in favor of their own market.

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crwlngkngsnk

Also Fox (oh, and maybe UPN? I get confused), but yeah, if that doesn't count cable then those numbers are meaningless. What's "spot TV"?

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vrmlbasic

Does UPN still exist? I thought both it and The WB were spun into The CW.

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crwlngkngsnk

Oh, y'now what? You might be right. Been awhile since I watched broadcast. Or cable.

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dorkish

who wants to spend $20 a day watching AT&T adds on a data caped phone i'm guessing the next major money sink is for cell phone isp to force you to watch adds that eat up your data cap :)