Internet Ad Revenue Surges to $42.8 Billion, Leaves Broadcast TV in the Dust

Paul Lilly

There might be something to this whole 'Internet' thing

Big media and Hollywood studios have approached streaming services like Netflix with trepidation, but if they're truly interested in lining their pockets with dollars, they may want to pay attention to where the money's at. And where is that? According to the latest IAB Internet Advertising Revenue Report, the Internet is where the majority of advertising revenue is going these days.

Internet ad revenues skyrocketed to $42.8 billion in 2013, representing a 17 percent increase over 2012's record setting $36.6 billion. The explosive growth propelled the Internet ahead of broadcast television for the first time, the latter of which collected $40.1 billion.

"The news that interactive has outperformed broadcast television should come as no surprise," said Randall Rothenberg , President and CEO, IAB. "It speaks to the power that digital screens have in reaching and engaging audiences. In that same vein, the staggering growth of mobile is clearly a direct response to how smaller digital screens play an integral role in consumers' lives throughout the day, as well as their critical importance to cross-screen experiences."

Mobile is a large reason why the Internet is performing so well. For the third year in a row, mobile saw triple-digit growth, rising $7.1 billion during 2013, a 110 percent jump from the previous year. As for digital video, it accounted for $2.8 billion in in ad revenue for 2013, up 19 percent versus 2012.

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