Intel's 'Epic' Ultrabook Marketing Effort Gets Underway

Pulkit Chandna

Intel’s biggest marketing campaign in nearly a decade is now underway. “A New Era of Computing,” as the campaign is called, will see Intel spend hundreds of millions of dollars in a bid to lure consumers around the world to ultrabooks. Hit the jump and tell us what you make of the first commercial in this campaign.

“The initial TV spots are set in the American Old West, ancient China and medieval times that humorously position PCs as old-fashioned and Ultrabooks being, as the campaign theme suggests, ‘a new era of computing,’” Intel said in a news release . “‘Desperado’ [below] debuts on American television on April 6 after a world premiere through paid promotion on Twitter – a U.S. first, according to the online social networking service – two days earlier at twitter.com/intel. That’s today. The spot highlights the responsiveness and quickness of the Ultrabook.”

The initial batch of commercials includes two other TV spots: House of Flying Laptops and Round Table. The initial three commercials, according to Intel, will be released in a staggered fashion through May. But the campaign won’t be restricted to TV spots alone, as Intel plans to use “print, outdoor, online and other advertisement placements, as well as in-store and online retail campaigns.”

You can expect this marketing campaign to hit full throttle sometime around the launch of the first Ivy Bridge-powered ultrabooks.

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