Intel's Broadwell Launch Likely to Miss Back-to-School Season, Will Ship for Holidays

Paul Lilly

Expect Intel's Broadwell release in time for the holiday shopping season

Intel CEO Brian Krzanich has gone on record saying his company's next-generation Broadwell processors will definitely ship in time to be put in PCs for the holiday shopping season , however, they're not likely to be available for the back-to-school shopping rush that will take place in late summer. Broadwell is the codename for Intel's 14nm die shrink of its Haswell microarchitecture.

That makes Broadwell a "tick" in Intel's "tick-tock" schedule -- ticks are die shrinks and tocks represent a new processor microarchitecture. When Krzanich first demonstrated Broadwell at IDF last year, he said it would provide a 30 percent improvement in power use compared to Haswell parts from mid-2013.

"I can guarantee for holiday, and not at the last second of holiday," Krzanich said in an interview with Reuters at the Maker Fair in San Mateo, California, over the weekend. "Back to school -- that's a tight one. Back to school you have to really have it on-shelf in July, August. That's going to be tough."

While Intel would probably prefer to have Broadwell ready for the back-to-school season, the holiday shopping season is typically the much bigger one out of the two.

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