Intel has made a solid investment in ultrabooks and has a lot riding on the success of these MacBook Air-esque mobile PCs. With the idea of ultrabooks being the Santa Clara-based chipmaker’s brainchild, it’s no surprise that it remains undeterred by the initial response to ultrabooks. If anything, the lukewarm response has only made Intel more committed to these ultra-thin and -light laptops. To this end, it's now trying to play matchmaker between ODMs and small PC vendors.
Building ultrabooks is not an easy task even for some of the bigger brands out there, let alone small vendors. So this seems to be the right move. But only time will tell whether or not it will pay off.
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