Low cost laptops are on the rise
One thing Intel won't have any trouble doing in the coming months is moving low-cost laptop CPUs. That's because Microsoft and Intel are making concerted efforts with vendors to sell entry-level notebooks priced from around $200 to $250 in order to fend off the Chromebook push. As a result of this new focus, Intel is seeing a rise in the proportion of entry-level notebook CPUs , particularly its Pentium and Celeron chips.
Citing information obtained from supply chain makers in Taiwan, Digitimes says that Intel's shipment proportion of entry-level CPUs has increased from around 50-60 percent in the first half of 2014 to as high as 70 percent currently. In other words, as many as 7 out of every 10 notebook CPUs Intel ships these days is a low-cost Pentium or Celeron part.
In particular, Intel is seeing strong sales of its Celeron 2970M, N2930, and N2940 chips, along with Pentium 3558U, N3530, and N3540 parts. It's not just about the push for $200 to $250 laptops -- another reason is that demand for Ultrabooks, 2-in-1 devices, and touchscreen laptops has fallen below expectations.