Intel, DreamWorks Reveal InTru 3D Tech for Future Movies

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DreamWorks Animation and Intel announced at IDF that, beginning next year, films under the DreamWorks banner will all be in next-gen 3D. Last month, the studio had announced that it was going to replace its AMD hardware with Intel’s future chips with multi-processing cores. Now it has been confirmed that Intel’s upcoming Larrabee (codename) graphics chip will form the crux of the partnership. The two partners even unveiled a 3-D movie image brand called InTru 3D. The technology is also targeted at the video games industry and the internet. AMD has also been touting its Cinema 2.0 tech that it claims will pulverize the wall between movies and games.

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