Instagram Shoots Past 100 Million Users

Paul Lilly

What user backlash? Instagram is more popular than ever these days.

Two months ago, Instagram made headlines for inserting curious language into its Terms of Service (ToS) agreement that seemed to give it the right to sell user uploaded photos without any compensation to said users. This didn't fly over so well with the Internet community at large, and though Instragram claimed it was a just a big misunderstanding, it didn't stop the company from being hit with a civil lawsuit . Ah, but that was two months ago, an eternity in this fickle age of the Internet, and now Instagram is bragging about having 100 million users.

"It was October 2010 when we launched Instagram, and San Francisco had dealt us a particularly unforgiving and chilly fall...Now, nearly two and a half years later, over 100 million people use Instagram every month," Instagram co-founder Kevin Systrom said in a blog post . "It’s easy to see this as an accomplishment for a company, but I think the truth is that it’s an accomplishment for our community. Now, more than ever, people are capturing the world in real-time using Instagram—sharing images from the farthest corners of the globe. What we see as a result is a world more connected and understood through photographs."

One of the biggest decisions Instagram ever made was branching out from iOS and launching an Android app on April 3, 2012. It was also a bit risky, as there was no guarantee it would succeed on Android the way it did on the iPhone, and a collection of elitist iPhone users initially threw a fit at the expansion.

Obviously things worked out in the end. Days after launching on Android, Facebook acquired the service for $1 billion in cash and stock.

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