Heavy Twitter users living in Toronto who have a habit of posting content a bit more interesting than what they ate for lunch or when they've gone to the bathroom may be able to take to the skies without paying a dime. The offer is a part of a new promotion from Virgin America, which has partnered with Klout, an analytics service that tracks users' influence on the popular microblogging service.
"Virgin America now flies between Toronto and San Francisco or Los Angeles!," the promotional page reads. "Klout is giving away free tickets to influencers to experience this new route. To get started, you simply need to sign in to your Klout Account to see if you qualify."
Those who do will receive free round-trip airfare between Toronto and San Francisco or Los Angeles between June 23 and August 23, 2010, as well as free in-flight Wi-Fi and an invitation to Virgin America's Toronto Launch Event. In return, participants are required to do...nothing.
"If you accept the offer you are not required to do anything," Klout says in its 'Influencer Code of Ethics' section. "We do not want to 'buy' your tweets. You are receiving the product because you are influential and have authority on topics related to the topics. This is a more targeted form of receiving a sample while shopping at the grocery store. You are welcome to tell the world you love the product, you hate the product, or say nothing at all."
More details here .