IBM Analyzes Holiday Mobile Traffic, Says iOS Users More Active than Android

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USNflyer13

We'll I guess I'm just a rich guy with no sense with my iPad and iPhone, even though I have a gaming pc I built at home. Get real. iOS has apps not available on android as in Foreflight. It keeps many an aviator with apple. Give me something that works as welll on android and maybe I'd switch. Guess we are just a bunch of snobs. iOS products work just as well as android and the galaxy is not all that much cheaper than an idevice. So folks that are successful are willing to spend more, don't hate them just because they are successful.

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legionera

Well, Apple devices are generally designed to target a specific group of people that have a significant budget. This is the reason many who have stable resources could afford it, while others, dream and save every penny for the device (and then start saving for the apps and accessories).

off-start

Sometimes I really wonder if owning an Apple device actually leads to one's success. Really curious to find some research on the subject. But Apple as an important icon has a quite shaky meaning. Taken from what the general opinion is from what I have noticed -

One end - owning an Apple > that person is rich/smart/rebel/creative

Other end - owning an Apple > that person is stupid retard who likes to be restricted/ spent lots of money on a sticker

off-end

No hate towards successful people. Without them, we will not have inspiration.

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Cache

Personally, I think it's a matter of iOS users doing things in their spare time (at work *coughs*) vs any other users. When I walk the staff floor, I am constantly seeing iPhones out--and being used--over most other phones. Most of the Android users tend to be on the internet for their purchases.

This has little to do with the phones themselves, as much as it may be the supported applications, what deals are available, etc. I'll be honest--Amazon on my phone (an S4) pales greatly in comparison to what I can pull up on my PC--especially when it comes to filtering tablet cases for that special shade of green my wife adores. I may glance at the phone if I was out, maybe during a meeting, but enough people have bought into the Apple ecosystem that they don't even consider their PC over their phones or other iDevices. They look at it as a work computer vs their treasured product. Most PC/Android users tend to look at a PC as a multipurpose device that will do what we want.

Not saying one is greater than another, but I'm more interested in the behavioral characteristics involved, and would love to see the source data for all of this. Just because Android was behind iOS does not mean that it was the sole purchasing platform. I bought about $40 worth of merchandise for my daughter through my S4. But I researched a few things, and bought substantially more on my PC at other times through the holiday season. Too bad the metrics don't track people by individual user to see how things were broken down in that regard.

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btdog

I think you're on to something with your comment. I own a PC, S4 and Kindle and I cannot remember the last time I purchased anything on my S4 (it must have been an app but I can't remember which one it's been so long).

All my significant purchases are done on my PC. I will "occasionally" buy a book or game on my Kindle, but that's because I know how the transaction will be charged to my Amazon account. I would guess 70% of my Christmas shopping was from the internet and not a single purchase was done via kindle or S4 - solely the PC.

IOS users, on the other hand only have their tablet or phone - most don't have a PC or Mac so it's the only way they can purchase from the web.

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limitbreaker

"Too bad the metrics don't track people by individual user to see how things were broken down in that regard."

Don't worry, the NSA is working on it.

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jesse_n_sf

I think it's because IOS has a boring interface, and apps brighten up the experience.

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Engelsstaub

I thought the same thing: who would want to get apps and do stuff when they can just experience the shock and awe of a really entertaining UI?

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limitbreaker

lol

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CaptainFabulous

Well if you're stupid enough to buy an iOS device in the first place you clearly have more money than sense, so this is not really surprising.

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Engelsstaub

Oh, IDK...maybe it could be that the iTunes Store is the number one retailer of legally-acquired music as well.

That and everyone has an iPad, anybody can get an iPhone as easily as a Galaxy S4, and it has fuck-all to do with how rich and pretentious people are, etc.

It's humorous to hear internet commentators sweepingly generalize about what sort of person uses a certain type of phone while being the ones acting like their choice somehow defines them. I never hear any of this crap IRL. Nobody is preoccupied with "iSheep" or their "Sammy." It's just dorks who spend too much time staring at their own screens; worrying about other people's trivial tech choices over an internet connection.

...but sorry for the interruption. Back to your regularly-scheduled predictable douchbaggery about "iSheep" (most of whom connect their iDevices to Windows computers.) Sounds like some fanboy reactionary crybaby excuses for the fact that your beloved platform of choice got outsold in app purchases. You dorks would be doing summersaults and cartwheels, bragging like idiots whose team just won the Super Bowl, if it was vice-versa.

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Renegade Knight

You should use some of that computer time yourself to look this stuff up. It actually does have fuck-all to do with the differences between the markets each has. That's real life differences in your world.

When it comes to calling fanboys dorks because they call each other names, I'm not sure you have raised the intellectual quality of the discussion.

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Engelsstaub

Ok, help me out: how does it, in your words, "have fuck-all to do with the differences the markets each has?" I don't see a real-life difference between iOS users and Android users.

And if you still have some time left enlighten me as to why you haven't taken the opportunity to rebut any of the gross nonsense in this thread like "IOS users are pretentious rich people." IMO if someone makes statements like these then "dork" is the kindest word I have for them. ...all those rich pretentious teachers with their issued iPads...

Apparently you're a bigger fan of sweeping generalizations (as long as it's about "the right OS") then you are of someone calling the specific people making such generalizations what they are.

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limitbreaker

I think the reality is that there are a wide array of android phones from single core 100$ to expensive 21mpixels quad core 3gb Sony phones going up to 700$ covering all kinds of budgets. The cheapest iPhone is still marginally expensive.

But the statement "IOS users are pretentious rich people." only holds true if you consider a teenage girl working minimum wage for the summer time a "pretentious rich people"

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Engelsstaub

That's true: one can get a really inexpensive Android phone. There's more options with Android. I'm guessing a great many just get a "premium" phone mostly subsidized by their contracts. That's probably the only reason iPhone marketshare is as close to Android as it is; a lot of people don't perceive that they are paying much more than if they got a good HTC, Samsung, etc. The days of the iPhone as a status-symbol are long over, I think.

Regarding the hypothetical teenage girl working for minimum wage: that's the reality I see as well. I know a lot of younger kids who saved up a bunch of money just to get an iPad. They didn't want a Kindle no matter how much cheaper it is. My son is just one such person. He used to have a Kindle but sold it in a heartbeat when he got enough money for an iPad. He loves it. He just got $40 worth of iTunes gift cards for Christmas and blew it all on apps too haha. I don't know if he would have been happy with an Android tablet or not. Nobody I know has one for him to try...just iPads and Kindles mostly.

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aarcane

It definitely helps that IOS users are pretentious rich people. They've got a significantly larger portion of the wealth to spend compared to the fairly representative sampling of people who are android users.

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John Pombrio

Mostly to brag to others that they have an iPhone and try to justify their purchase. Us Android users just use the damn things.

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Renegade Knight

You don't get that kind of difference over mere bragging rights. I already mentioned my thoughts on income helping drive it. Another factor is that Apple also has a younger demographic. It dominates in college campuses as well (that observation is anecdotal). Those particular demographics are a lot more tuned into the e-world. Combined with the income difference it would explains some disparity. I'm not sure it explains all of it. I was going to speculate that maybe Android users had more options (more likely to have a computer, or three) to purchase than Mac users but I just read that they tend to have more computers (didn't confirm that on more than one site though).

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Engelsstaub

"Mac users?" Do you mean iOS users or do you assume that all iDevices are synched on a Mac?

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JCGPZ9

I'm guessing the rest just buy stuff from their desktop/ laptop computers as they have larger screens and keyboards for a better online shopping experience. I honestly couldn't see the product in detail on my brother's iPhone 5s and it was a little better on my 4.7" Moto X but both still pale in comparison to my desktop computer connected to a 27" display.

The item still ended up looking a bit different from the product image... (yeah I know they use lighting/ positioning tricks to make the item stand out in ads).

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jtrpop

Or maybe Android users spent more time actually talking to their families while iOS users had their face toward a screen.

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CaptainFabulous

DING!

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SuperSATA

Haha, I bet that's the case.

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SirGCal

Hmm, not for me. It's no more complicated then on a computer, and in many cases easier. I order on Amazon on my Samsung Galaxy S4 often and it's extremely simple. Perhaps I just have it setup that way... /shrug

Although, the iSheep is the first thing that comes to mind with this article. And how much they would spend... Dunno why... Or at least that's the argument I hear coming...

Personally, I just can't stand the iPhone. Always seems multiple revisions behind the Android equivalent and it's a locked OS which I'm not a fan of. That's all the iOS means to me personally...

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Renegade Knight

Apple owners tend to make more money. It's no surprise to me they spend more money online. That Apple costs more than most other tablets and such just culls the broke and minimum wage types from their pool of customers.

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JCGPZ9

A lot of the premium Android devices are around the same price point. Also there's quite a lot of minimum wage and less types using the iPhone/ iPad and live on credit or paycheck to paycheck while I've seen many well to do types using different types of phones from Blackberry to the Samsung Galaxy Note series.

Don't bring that wage nonsense up.

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Renegade Knight

Your post was 100% accurate until you got to your last sentence. At that point you strayed from statistical fact. Reality is all types of people use all types of phones at every wage level. On that we agree. I have also observed this in the wild. However on the whole Apple users are more affluent. My presumption is that increased affluence translates into spending more money in ecommerce because they do have more money to spend. I could be wrong. What I'm not wrong about is the income.

http://www.comscore.com/lat/Insights/Blog/Android_vs_iOS_User_Differences_Every_Developer_Should_Know

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Engelsstaub

Affluent people aren't necessarily more prone to impulse-spending than people living from paycheck-to-paycheck though. Is it possible that a shitload of people got iTunes gift cards over the holidays?

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bigrigross

For me, ordering stuff through my phones is a hassle. Doing it through my HTC One was annoying and ordering stuff through my work Iphone 5s was annoying. And this was on amazon. I much rather use a computer to do all of my ordering. I can have multiple tabs to see details of the item I am about to buy and compare prices. Doing that on a phone is cumbersome at best.

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SuperSATA

I completely agree. I personally think doing anything on a smartphone is way more of a hassle than on PC. I use my phone to do things on the go, and often use it when I'm doing something else on the computer, but that's about it. The thing with most phones is that their general processing power obviously shies in comparison to that of a computer, and this causes there to be lackluster performance during everyday tasks on a smartphone. I can't tell you how many times mine has just crashed while doing nothing at all, or how Youtube can sometimes take ages just to start the app.