IBM Snatches Up Web Analytics Firm

Paul Lilly

IBM has entered into a definitive agreement to purchase Coremetrics, a privately held company based in San Mateo, CA that specializes in Web analytics software, IBM announced on Tuesday.

"With this acquisition, we are extending our capabilities to give clients greater insight about customer behavior and sentiment about products and services, and give true foresight into their future buying patterns," said Craig Hayman, general manager, IBM WebSphere. "Marketing departments can benefit from these capabilities very quickly because we are delivering this in a Software-as-a-Service model. The combination of IBM and Coremetrics will maximize marketing expenditures and also make the buying experience more convenient, personal and interactive for consumers."

The acquisition comes on the heels of IBM's recently 2010 CEO study, in which Big Blue reported 88 percent of CEOs plan to focus on getting closer to their customers in the next five years, while 82 percent said they want to better understand their customer needs. Some 85 percent of CEOs said they need more visibility into their business, and these are all areas IBM hopes this acquisition will them address.

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