Humdrum Banking Blog Bought for Whopping $15 million

Pulkit Chandna

At first glance, appears to be an ordinary blog that betrays not even the slightest hint of its true worth. The Wordpress-based blog has been just bought by Bankrate, a financial information and service website, for an unbelievable amount of $15 million . Its solitary employee John Wu is going to stay aboard for a while.

Although the blog is not insanely popular, it ranks well on search engines for several high-paying keywords. This acquisition will ensure that there is no dearth of get-rich-from-blogging literature that is strewn across the internet.

Image Credit: Inside Local

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