Hulu Ditches Plans for UK Service

Ryan Whitwam

Word has leaked out today that Hulu's negotiations with UK broadcasters have broken down , and the service will not be offered in that market. Sources at the broadcasters claim that the "market does not match [Hulu's] business expectations”. Which we take to mean the British broadcasters wanted too big a slice of the action.

Hulu in the US has become a marginal success, and even has been turning a profit as of late. The video streaming company is owned by News Corp, NBC Universal and Disney. Hulu is rumored to be planning to launch a subscription model next month, but apparently even that model was not enough to sway UK broadcasters.

One British station, ITV, is clearly forging ahead with their own ITV Player instead of putting their content on aggregators. Hulu hasn't had anything to say on the matter as of yet, but we'd be interested to hear their side of things. In the meantime, at least our friends in the UK can enjoy Spotify, which has yet to land in the States.

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