Hulu Developing Subscription Service, Content for iPad

Paul Lilly

Citing un-named sources "with knowledge on the matter," Reuters is reporting that Hulu is busy developing a subscription service that it plans to roll out on several devices in the next month or two.

At least one of those devices will be Microsoft's Xbox 360 game console, which already features Netflix streaming, while one of the other sources said you can expect Hulu to release a version for Apple's iPad. Naturally, none of the companies supposedly involved had any comment.

While nothing has been confirmed, a move like this would hardly be surprising. It has been speculated for some time that Hulu would look to a subscription based model of some sort, though it remains to be seen how well something like this will be received.

"Many consumers already pay $100 or more monthly for TV, telephony, and high-speed Internet access and are unlikely to welcome an incremental fee merely to watch from the Internet some of the programs they already get," said Phil Leigh, an analyst with Inside Digital Media.

Not everyone share's Leigh's opinion, however.

"Many viewers are not going home to watch TV anymore. They've already been trained to believe TV is coming to them and demand is growing for this content in different forms and different business models," said Mike Vorhaus of media consultancy Frank N. Magid.

Would you pay for Hulu if it was integrated seamlessly into your Xbox 360, iPad, or other Internet-connected device?

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