Fast approaching the size of major international brand vendors, smartphone maker HTC said it expects to ship upwards of 6.5 million handsets in the third quarter of 2010. If HTC reaches its goal -- and there's every reason to believe the company will -- it will represent a 132 percent increase from the same quarter one year ago.
HTC's rise as a dominant handset maker has come seemingly overnight. The reason, says company CFO Cheng Hui-ming, is that HTC thrived largely as a niche player, riding the waves of a single hot product every year. In more recent times, HTC has been able to pump out several popular smartphones simultaneously, and that's made all the difference in the world.
As Cheng sees it, HTC will continue to be a major force rather than this being a temporary upswing in shipments. The company plans to increase monthly capacity at both its Taoyuan and Shanghai plants to two million and one million units, respectively, in 3Q10, Cheng said.