Forbes sat down recently with Peter Chou , the chief executive and president of HTC, and had a little chinwag. You might be wondering so what--who’s Peter Chou and what is HTC? Good questions, and your lack of familiarity is one of the things on Chou’s mind. HTC is the fourth largest global producer of smart-phones, and seventh larger global producer of cell phones (based on market share). HTC makes the Pure for AT&T, the Dash for T-Mobile, and the Ozone for Verizon. But, until recently, has packaged its phones for cell phone providers, so HTC remains a tad less known than Apple, which ships fewer phones than HTC.
HTC’s strengths are innovation and diversity. HTC was first on the scene with an Android phone, and is produces Windows Mobile powered devices. HTC has struck deals with nearly every major cell phone provider. All that’s missing is visibility, Chou hopes this will be corrected with an up-coming global ad campaign: “You.” HTC wants to move itself into the first tier of cell phone makers: Nokia, Sony-Ericsson, and Apple. It has the products, Chou believes, it lacks the name recognition.
Chou’s outlook on the market is interesting for a CEO. Competition doesn’t frighten him. Instead he views it as a positive: “You cannot expect you are the only player in town…You need other players to come and make the ecosystem stronger.” And Chou is still bullish on Windows Mobile, even though the brand has taken a bit of a dive because “innovation has been a little slow.” (A polite way to say Microsoft messed up on development.)
Chou, however, is careful not to spread HTC too thin. With all the portable electronic opportunities available: netbooks, eReaders, tablet computers, HTC plans to stick with what it knows best. “There is a lot of pressure to do these things, but we are a relatively small company and need to be very picky,” Chou said.
Image Credit: HTC