Conspiracy theorists contend that the reason it's taking Intel so long to natively support the SuperSpeed USB 3.0 interface is because the Santa Clara chip maker is invested in its Thunderbolt (formerly known as Light Peak) interconnect. If that's the case, the plan isn't working, because at least one major OEM is having trouble finding value in Thunderbolt.
According to IDG News , HP did look into using Thunderbolt in new desktop PCs, but ultimately decided that USB 3.0 was the smarter choice, mainly because of existing widespread support.
"We did look at [Thunderbolt.] We're still looking into it. Haven't found a value proposition yet," said Xavier Lauwaert, worldwide marketing manager for desktops at HP.
Thunderbolt is so far only available on newer Mac models, but there's nothing stopping companies like HP from using the interconnect. And as far as Intel is concerned, Thunderbolt isn't meant to replace USB, but coexist with it. Still, it could be a tough sell getting OEMs to jump on board.
"On the PC side, everybody seems to be content with the expansion of USB 3.0," Lauwaert said. "Do we need to go into more fancy solutions? Not convinced yet."
Would you like to see OEMs adopt Thunderbolt?