Netflix announced last week a deal with Epix valued at $900 million to bring more premium content to their streaming service. While this is great news for users, don't expect any of the high-quality shows from Time Warner owned HBO to end up on Netflix anytime soon . HBO Co-President Eric Kessler recently explained, "There is value in exclusivity. Consumers “are willing to pay a premium for high quality, exclusive content.”
HBO has plans to launch a streaming service of thier own called HBO Go in the next six months. A Netflix spokesperson expressed their desire to work with HBO saying, "Compete with us or collaborate with us, but we would much rather work with them.” It seems HBO feels they can adequately compete with Netflix, having already secured content deals for their online service with Comcast and Verizon.
No word yet on how much HBO Go would charge, but it's probably going to be more than Netflix's rock-bottom $8.99 per month (the minimum account with full streaming access). How much would you pay to access HBO shows like True Blood and The Sopranos?