If you’re a news junkie, chances are you use RSS feeds.
According to a new study
about the technology, that puts you decidedly in the minority, and it looks like that’s not going to change any time soon. The report found that only 11% of those surveyed used RSS feeds, and that that percentage is unlikely to see a large increase in the future, unless changes are made in how RSS is promoted.
The study found that of those people who don’t use RSS, 81% aren’t interested in using it in the future, seriously limiting the technology’s potential for growth. In the report, analysts explained the problem as follows:
“Unless marketers make a move to hook them—and to try to convert their apathetic counterparts—RSS will never be more than a niche technology.”
It’s not all bad news for RSS, though. The report mentions that feed usage has risen from 2% to 11% in the last three years, and that about half of marketers have added feeds to their websites.
Do you think RSS is doomed to be a tool only for the technological top tenth? Let us know after the jump.