Half of the Internet's Mobile Ad Revenue Belongs to Google

Paul Lilly

By the numbers, it's Google's Internet, we're just witnesses.

Oh, to be Google for a day. If you could have Google's mobile ad dollars for a single day out of the year, you could quit your job and never work again, if you didn't want to. According to data by eMarketer , Google's mobile ad revenue is on pace to double in 2013 to $8.85 billion, and if you divide that by 365, it comes to more than $24 million per day. We'll give you a moment to let that sink in.

As if any of this needs put into perspective, Google rakes in more than half of the world's mobile Internet ad revenue. That was the case in 2012 when Google collected $4.61 billion of the $8.8 billion spent, and if eMarketer's forecast for 2013 is correct, Google's $8.85 billion this year will again account for the lion's share of the $15.82 billion that will be spent overall.

While most of the mobile ad dollars flow through Google, it's not the online online company collecting obscene amounts of green. Facebook is on pace to come in at a distant second with a little over $2 billion by the end of the year, ranking as the only other company to join the billion dollar mobile ad revenue club. After Facebook, Pandora is the biggest beneficiary of the Internet with 2013 revenue likely to total $400 million. That's a far cry from Google, but still more than $1 million per day.

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