Apple is finding it extremely difficult to avoid being in Greenpeace’s cross hairs. Nearly a year ago, Greenpeace branded the iPhone as “toxic” . Now, the organization has flayed Apple’s pompous claim that its Macbook line of notebooks are the greenest there are.
The Macbook range of notebooks scored a highly disappointing 4.3 out of a possible 10 points on the organization’s green index. Greenpeace did laud Apple, though very frugally, for doing away with bromide flame-retardants and other toxic plastics. But it clearly believes that Apple should take more steps to substantiate its towering claims .
Greenpeace has put the ball in Apple’s court by asking it “to commit to phasing out additional substances with timelines, improve its policy on chemicals and its reporting on chemicals management.”