It's an all-too-familiar marketing ploy: download a utility you really want, and get a toolbar for your browser free. This week, Microsoft joined the "download one, get one free" bandwagon, but with a twist: Redmond announced a deal with Sun Microsystems to offer the MSN Toolbar to US users of Internet Explorer whenever they download the Java Runtime Environment. MSN Toolbar offers one-click access to Live Search, direct access to Windows Live Hotmail and Windows Live Messenger, and stories from the MSN network. If you hate toolbars, or your browser's already running your favorite toolbar, you can opt out of the MSN toolbar.
This Microsoft plus Sun pairing represents a big "win" for Microsoft, as Google's toolbar was previously being offered as the freebie with Java. As El Reg points out , this sort of thing is nothing new for Sun and Java. Java's also been used to deliver offers of OpenOffice and the Yahoo! toobar (the latter to Mozilla Firefox browser users only).
So, how do you feel about these combo deals? Would you rather get a coupon for free french fries, or are you comfortable with getting "two for one" downloads"? Hit Comment and sound off.