Google's Latest Patent Application Hints at Targeted Phone Ads

Pulkit Chandna

A fresh patent application filed by Google may be an augury of the company’s meddlesome designs. Ringback Advertising, as the patent application is called, deals with technology that can deliver targeted advertisements to all kinds of phones when they are inactive.

The best times to beset the phone user with audio ads, according to the application, are when the call is on hold, when the call is suspended, and when it is being dialed. Furthermore, the ads will be targeted at a certain demographic. Delivering precisely targeted ads would undoubtedly require that the system be fed information about phone users. It is still too early to say what exactly Google has on its mind.

Image Credit: Factoidz

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