Just this week Precursor LLC released their first research study of U.S. consumer Internet bandwidth usage, and as it turns out Google has been taking more than their fair share.
The company reportedly used 16.5% of all Internet traffic in the U.S. in 2008, and it’s predicted to grow to a staggering 37% in 2010. The cause of all this bandwidth use is primarily Google’s search bots, that keep tabs on virtually the entire Internet and YouTube, which is responsible for streaming almost half of the video on the Internet.
What’s more, it looks like Google is trying to skimp on the bill! According the report, “Google’s payment to fund just the U.S. consumer broadband Internet segment to be approximately $344 million in 2008 or 0.8% of U.S. consumer’s flat-rate monthly Internet access costs of $44.0 billion. Thus Google’s 16.5% share of all 2008 U.S. consumer bandwidth usage, is ~21 times greater than Google’s 0.8% share of U.S. consumer bandwidth costs – or an implicit ~$6.9 billion subsidy of Google by U.S. consumers.”
Goooooogle, you got some 'splainin to do!
Image Credit: CBS, Google respectively