Google Updates Search Algorithm to Punish Low-Quality Content

Pulkit Chandna

Google is constantly tweaking its fabled search algorithm. In fact, according to the search giant, the changes are so numerous and so subtle that a vast majority of them are never announced and seldom noticed. But the latest update is huge. How big you might ask? Well, big enough to impact 11.8% of all search queries. The update seeks to punish low-quality sites by reducing their visibility in search rankings.

“This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on,” Google announced on its official blog .

“Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that’s exactly what this change does.”

While Google isn't expected to comment on specific sites, the general consensus is that “content farms” like those owned by Demand Media will be the worst hit. The internet giant had specifically mentioned content farms in a blog post in January .

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