Google Tweaks Search Algorithm for Fresher Results

Paul Lilly

Have you ever thought about search results as being like warm cookies? Strange as it sounds, that's exactly what Google likens them to, because like cookies straight out of the oven, search results are best when served fresh. With that in mind, the code bakers at Google tweaked their search algorithm recipe to deliver more recent results to your online queries.

"Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old," Google explained in a blog post .

The sous chef of search said that the improvements it added to its Caffeine Web indexing system should impact more than a third -- roughly 35 percent -- of all searches and will better determine when to give you more up-to-date relevant results. Trending events and hot topics, for example, will tend to return fresher results, whereas looking up a recipe might not.

"Different searches have different freshness needs. This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers," Google added.

Sounds fresh.

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