In-game advertising is the need of the hour as game production costs continue to mount. Additionally, it presents a huge opportunity to companies like Google with valuable ad brokering experience. The contextual ads giant is keen on leaving its mark in the fledgling in-game advertising market, too. It has been polishing its “AdSense for Games” service – first announced in 2007 – for quite some time now.
It has developed a new technology specifically for in-game advertising . However, if the initial information about the new technology is to be believed, Google’s in-game ads might not be all that subtle but a tad intrusive: imagine a game’s central character abruptly interrupting the game with something like “and now a word from our sponsor” or “the game continues after the following message.” Google has its task cutout as Double Fusion, IGA Worldwide, Microsoft’s Massive, MochiMedia and NeoEdge Networks are already in the fray.
Colossi like Google almost always telegraph their foray into a new market with an acquisition. And Google honored the tradition by acquiring in-game advertising company Adscape for $23 million in February, 2007 and announced its ambitions.
Do you think that video ads are intrusive and subtly placed ads should be persisted with, or am i the only one making all the fuss?
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