Get ready for a marketing blitz
The chefs at Google have decided against going with the codename Key Lime Pie to describe the next version of Android and instead have entered into a licensing agreement with Nestle to dub Android 4.4 "Kit Kat" after the popular chocolate candy bar. Google's Sundar Pichai spilled the beans in a Google+ post in which he also announced that Android has now surpassed 1 billion device activations.
"On my return from Asia, I was also thrilled to find this guy waiting to greet me on the front lawn -- love the new #AndroidKitKat statue and can’t wait to release the next version of the platform that is as sweet as the candy bar that’s one of our team’s favorites," Pichai said in reference to the picture below, which he posted on his Google+ page.
A landing page for Android Kit Kat confirms that the chocolaty codename is in reference to Android 4.4, not Android 5.0. To kick off its branding relationship with Nestle, starting September 6 you'll have the chance to win a Nexus 7 or Google Play credit (or Kit Kat Minis) by checking underneath the wrappers of specially branded Kit Kat bars.
Major Android updates have all been named after desserts in alphabetical order, starting with Cupcake (Android 1.5) and progressing down the alphabet to Donut (Android 1.6), Eclair (Android 2.0), Froyo (Android 2.2), Gingerbread (Android 2.3), Honeycomb (Android 3.0), Ice Cream Sandwich (Android 4.0), Jelly Bean (Android 4.1), and eventually Kit Kat (Android 4.4).