Google Snaps Up Online Image Editor Picnik

Ryan Whitwam

Google’s newest round of acquisitions appears to be continuing unabated with the purchase of photo editing site Picnik. The announcement was just made today on the Picnik blog . The posting was upbeat saying in part, “Under the Google roof we’ll reach more people than ever before, impacting more lives and making more photos more awesome.” We bet the gobs of money Google just threw their way must be nice as well.

Picnik was started in 2005 and has grown significantly. The site recorded over 16.8 million unique visitors last month. Unlike many startups, this one appears not to have existed solely to be acquired. Their product has been evolving and enjoys a committed user base. In fact, Picnik has been profitable since last year. The company was co-founded by former Google employee Jonathan Sposato. Other recent acquisitions by the search giant, like Aardvark and AppJet, were also started by former Googlers. It is certainly an interesting pattern.

Picnik already has some integration with Google’s Picasa (among others), so we may see that connection get even tighter. According to the Picnik blog though, nothing is changing right now. You can continue to use the site as you have before. Have you used Picnik before? Like it?


Image via Picnik

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