Google Responds to Microsoft's Scroogled Campaign with Witty Retort

Paul Lilly

A battle of wits

Microsoft has a bug in its shorts over Google's dominance in the search space and figured the way to stomp it out is by attacking its rival in a snarky campaign called " Scroogled ." The Redmond software giant is going all out here by not only dedicating a website to calling Google out for various privacy shenanigans, but also selling a line of Scroogled products, including coffee mugs, hoodies, hats, and t-shirts.

"Keep calm while we steal your data" is the tagline found beneath Google's Chrome logo on some of the Scroogled products up for sale. It's yet another play on the "Keep Calm and Carry On" motivational poster produced by the British government a few months ahead of World War II.

So, what does Google have to say about all this?

"Microsoft's latest venture comes as no surprise; competition in the wearables space really is heating up," Google said in a statement, according to the Los Angeles Times .

Oomph, talk about a knuckle shot to the jejunum . Google's witty retort points out that while the sultan of search is focusing on the future with its Google Glass wearable device, Microsoft's version of "wearables" boils down to some basic clothing, once again falling behind the competition.

Microsoft isn't necessarily wrong with some of its claims against Google, but this is the sort of thing that happens when you poke the bear.

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