Google Plans to Sell Co-Branded Android Tablets Directly to Consumers

Paul Lilly

Borrowing a strategy from Apple and Amazon, Google is said to be opening an online storefront to sell tablets directly consumers. Google's reasoning in doing so is to help Android capture a larger share of the tablet market, which is currently dominated by Apple's iPad line. You may recall that Google tried this approach with the Nexus One smartphone built by HTC, but this time around, Google plans to sell more than just one device.

Citing "people familiar with the matter," The Wall Street Journal says Google won't be manufacturing the devices it sells, leaving that up to partners like Asus and Samsung, though the ones it does sell are likely to be co-branded. In other words, you won't see Google pushing the Transformer Prime, but you might see a line of Nexus One tablets.

One thing that's important to remember here is that Google acquired Motorola Mobility for $12.5 billion. It's very likely Google will offer Motorola tablets in its online store, WSJ says, though Asus figures to have a prominent role in this venture as well.

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