According to the LA Times, one of the mysterious parties that’s been in talks to buy Hulu is none other than Google . Also involved in the preliminary negotiations are Microsoft and Yahoo. Google is reportedly interested in Hulu due to its reach in video advertising, a field Google pioneered with YouTube.
Hulu’s rights to stream current season TV are certainly of great interest, as well. Google recently launched a video rental service within YouTube for feature films, and the rights they would acquire from a Hulu buy would flesh out the catalog nicely.
One major issue with a Google deal is the possibility that licensing agreements could dry up after a buyout. There are already rumors that Hulu subscribers could eventually be forced to prove they have a cable subscription, and future licensing deals are not guaranteed.
Google already has a contentious relationship with Hollywood, and may have trouble renewing the necessary deals. Do you think Google could make Hulu a better service, or is the search giant just bidding up its competition?