You got to hand it to Google, they are one for novel ideas. And, in this case, perhaps an idea that makes sense. Piracy is a tough thing to combat. A lot of effort goes into anti-piracy efforts, and little benefit seems to emerge. Rather than copyright owners fight with Google’s YouTube over the posting of their material, Google is proposing they try to make a buck from it instead.
Google’s proposition is quite simple. Making use of a ‘fingerprinting’ system Google has developed (Audio ID and Video ID), copyright owners could tag and track their content on YouTube. The content identification system, already in use on YouTube, allows to see where and how often their material is viewed. Rights holders could use the system to block their content, or they could take a small cut of YouTube’s advertising revenue, based on the how much viewing statistics.
It would seem like a win-win situation. Copyrights holders would have to take responsibility for their content on YouTube, making sure it is properly tagged for tracking, and blocking what they see fit. YouTube would be relieved of the burden of lawsuits by copyright holders, and would be better situated to generate advertising revenue that is currently shying away from the site because of its legal issues. Both sides would get to wet their beaks in a bigger pot of advertising revenue. And YouTubers will be still free to watch all their favorite, currently tainted, copyrighted material.
Image Credit: Wifredor/Wikipedia Commons, YouTube