Google Gets in the Game with Adsense for Games


The writing has been on the wall since back in 2007, and now it's official - Google's AdSense for Games is ready to be rolled out. The in-game ads will focus on browser-based Adobe Flash games, giving web-based game developers and publishers the ability to integrate video ads, image ads, or text ads in a variety of placements, including in between level changes.

Today's launch will see Adsense for Games introduced in about two dozen games from publishers Konami, Playfish, Zynga, Demand Media, Mochi Media, and more. To be eligible, Google requires publishers have a minimum of 500,000 game plays with 80 percent of traffic originating from the U.S. or U.K. The application also stipulates that the content must be family safe and targeted at users age 13 and up.

How receptive online gamers will be to the new ads remains to be seen, but an earlier report on the topic suggests there probably won't be any angry mobs à la Spore/Amazon . In a survey of 400 gamers, Macrovision found that 83 percent would have no problem watching a 30-second ad in exchange for free game play, although they probably weren't thinking about Flash based games.

Thoughts on Adsense for Games? Hit the jump and let us know!

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