In a shocking discovery this week, Google has announced the detection of more than one trillion unique URLs on the web. To put these staggering numbers in contrast, the web has been growing at a pace of several billion pages per day. And with the proposed launch of new domains , this trend shows no signs of slowing. With never a marketing opportunity missed, Google used the announcement to remind users as to the efficiency of its search index. “We don't index every one of those trillion pages -- many of them are similar to each other, or represent auto-generated content similar to the calendar example that isn't very useful to searchers. But we're proud to have the most comprehensive index of any search engine, and our goal always has been to index all the world's data.” Google’s announcement was a rare glimpse into the size of its index. In years past it was fashionable for search competitors to boast about the size of their database vs. the competition. But with more than one trillion unique pages available, index envy seems to be somewhat of a moot point these days. Either way one thing is clear, that’s alot of time to waste .