Google Closes AdMob Deal

Ryan Whitwam

It's taken over six months, but Google today announced they have completed their acquisition of mobile advertiser AdMob. The deal was in doubt because of a Federal Trade Commission investigation. Just last week, the FTC finally said the deal could go through citing Apple's recently announced iAd platform. It's clear Google is looking to put AdMob to work on all mobile platforms. "We believe that mobile advertising can play a significant role in every single marketing campaign. We’re passionate about the unlimited possibilities in this space,” said Google's Susan Wojcicki.

Apple was in discussions with AdMob when Google swooped in and paid $750 million for the mobile advertising powerhouse. It originally looked like Google might end up with egg on its face as the FTC started making noises about antitrust concerns. Now all is well in the Google-verse, and you can keep enjoying those annoying ads on your phone. Do you think the FTC gave the deal enough scrutiny?

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