Google Buys Zagat, The Restaurant Rating Juggernaut

Brad Chacos

The European culinary scene has Michelin stars; in America, restaurants live and die by their Zagat ratings. The firm surveys millions of consumers about 350,000-plus establishments around the world and uses the results to issue a numerical rating on a thirty-point scale. Zagat’s old, Zagat’s everywhere, and Zagat’s well-trusted. And now it’s part of Google.

Marissa Mayer, the Goog’s VP of Local, Maps and Location services, announced the acquisition on Google’s blog today. Presumably, the company plans on using Zagat’s reputation and wealth of knowledge to bolster its search and Google Map results with ratings and information of restaurants and other businesses .

“I'm thrilled that Google has acquired Zagat. Moving forward, Zagat will be a cornerstone of our local offering—delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world.”

There hasn't been any details about the selling price, but we're guessing a name like Zagat doesn't come cheap.

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