Google Adds Instant Previews to Search

Pulkit Chandna

Google has unveiled yet another major search enhancement, exactly two months after the world was introduced to Instant Search. The new feature Google is calling Instant Previews makes choosing the most relevant search result easier by providing users with a graphical overview of each page. The feature can be activated by clicking once on the magnifying glass icon next to any one of the search results. Page previews change just as the cursor hovers over different search results.

“In our testing, we’ve found that people who use Instant Previews are about 5% more likely to be satisfied with the results they click. The previews provide new ways to evaluate search results, making you more likely to find what you’re looking for on the pages you visit,” Raj Krishnan, a Google product manager, wrote in a blog post.

“We realized early on that this kind of experience would only make sense if it was lightning fast. Not long ago simply downloading an image could take 20 or 30 seconds, and even today many websites take four or five seconds to load. With Instant Previews, we match your query with an index of the entire web, identify the relevant parts of each webpage, stitch them together and serve the resulting preview completely customized to your search—usually in under one-tenth of a second.”

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