Gmail Makes It Easier to Unsubscribe from Irritating Emails

Pulkit Chandna

Places unsubscribe link next to sender’s email address

With most estimates for the total number of spam emails sent daily being in the hundreds of billions, it’s no surprise that many unwanted messages often find their way past even some of the best spam filters. To make matters worse, we often find ourselves receiving messages which, although not unsolicited, are no longer relevant to us. Google has now rolled out a new feature to help Gmail users get rid of such unwanted messages a bit more easily.

It’s a very simple idea. All Google has done is to make the “unsubscribe” link, usually buried at the bottom of most mailing list messages, a bit more prominent. First announced at the Messaging, Malware and Mobile Anti-Abuse Working Group conference in San Francisco in February , this nifty little addition to Gmail wasn’t available to all users until this past Wednesday.

“Now when a sender includes an “Unsubscribe” link in a Promotions, Social or Forums message, Gmail will surface it to the top, right next to the sender address. If you’re interested in the message’s content, it won’t get in the way, and if not, it’ll make it easier to keep your inbox clutter-free,” the company announced in a Google Plus post . “Making the unsubscribe option easy to find is a win for everyone. For email senders, their mail is less likely to be marked as spam and for you, you can now say goodbye to sifting through an entire message for that one pesky link.”

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