Gigabyte Eyes Record Motherboard Shipments on Strength of Haswell

Paul Lilly

Slumping PC sales or not, Gigabyte is gunning for a personal record

You can hardly go a week without reading about how the traditional PC market is in a slump, that computer sales are down, and how mobile devices like tablets and smartphones represent the next frontier. We say hogwash to that latter part -- try editing a batch of RAW camera files on your iPad in a timely manner, for example -- but lest there be any doubt that PCs are still very much relevant, Gigabyte is on pace to ship more motherboards in Q3 than it ever has before in the same quarter.

According to Digitimes and its supply chain sources in Taiwan, Gigabyte is expected to ship 5.2 million of its own-brand motherboards in the third quarter of 2013. That would represent an 8 percent sequential bump in what has historically been Gigabyte's best quarter of the year.

Gigabyte has already shipped 9.9 million motherboards in the first half of 2013, which in large part is due to the board maker's expanding retail network in China. In July, Gigabyte shipped another 1.8 million motherboards, and the company expects to hit the same number at the end of August, plus at least 1.6 million next month (thus arriving at the 5.2 million figure for Q3).

Gigabyte's goal for the year is to ship 20 million motherboards, and it's currently less than 5 million shy of that goal. Whether or not Gigabyte gets there, it largely hinges on the strength of Haswell.

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