Gigabyte, Asus Ramp Up Efforts to Steal Gaming Laptop Share from MSI

Paul Lilly

Top tier motherboard makers turn their attention to gaming laptop market

It hasn't been all that long since gaming laptops came down in price to pedestrian levels. Combine that with the fact that mobile is trendy right now and it's not hard to see why so many companies are interested in competing in the gaming laptop category. MSI has been making a name for itself with affordable (and well specified) models the past few years, but lest the company think about resting on its laurels, Asus and Gigabyte have decided to go gunning for MSI in the gaming laptop space .

MSI has been doing well selling gaming notebooks, and according to what news and rumor site Digitimes is hearing from "industry observers," rivals Asus and Gigabyte have taken notice. All three already compete in the motherboard space, and following Computex, things will heat up in the laptop market.

Gigabyte has already launched its first laptop under the Auros gaming brand it created earlier this year. It's been selling better than the company expected in the U.S. Come Computex, Gigabyte plans to launch a second generation version of its popular X7 laptop.

Meanwhile, Asus will continue to promote its Republic of Gamers (ROG) brand. Expect to see new and aggressively priced notebook models in the near future.

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