Remember when high-end memory kits would set you back several hundred dollars? Those days are long gone, and for various reasons (all of which are great for consumers but stink for manufactures trying to flip a profit), they might never return. One of the reasons is that overclocking no longer carries such a heavy reliance on RAM. Memory is still important, but not like it was in the Pentium IV and AMD 64 era. But the biggest reason manufacturers are stuck in a low price rut is because they're caught in a "vicious circle of oversupply," GBI Research says.