Google's Android platform took a bite out of Apple -- and Symbian -- during the third quarter of 2010 in terms of global smartphone sales, according to market research firm Gartner.
With 20.5 million Android units sold in Q3, Android jumped into second place for the quarter with a 25.5 percent share of the smartphone market. Symbian maintained its position at the top with nearly 29.5 million units sold and a 36.6 percent market share, while iOS sat in third place place with around 13.5 million units and a 16.7 percent chunk of the smartphone pie.
"Smartphone OS providers have entered a period of accelerated platform evolution, stimulated by more regular product releases, new platform entrants and new device types," said Roberta Cozza, principal research analyst at Gartner. "Any platform that fails to innovate quickly — either through a vibrant multi-player ecosystem or clear vision of a single controlling entity — will lose developers, manufacturers, potential partners and ultimately users."
Innovation hasn't been a problem for Google, which continues to update its Android platform at a breakneck pace. On top of it all, the Android Market has come into its own with around 100,000 apps and over 2 billion downloads to date, according to AndroLib.com .