Pirates of all ilks are locked in a game of cat and mouse with regulators and content proprietors. Throughout their endless war, both have tightly clung to Newton’s third law: every regulation (action) has an equal and opposite ruse (action). Microsoft has come up with a fresh way to stymie videogame piracy. Its newfangled anti-piracy measure will prevent gamers from enjoying illicit copies of games before the street date.
Copies of Games for Windows Live titles will become playable on a set date – the date of the release of the game. PC games will be authenticated online under this new scheme.
"We have zero-day piracy protection—this helps reduce the leakage of IP before release. The bits are encrypted, and there is a one-time activation that checks to see if the game has been released or not, and we'll send out a decrypt code so the game can be played." Drew Johnston, the product unit manager for the Windows Gaming Platform, told Ars Technica.How will pirates respond?
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