The Federal Trade Commission (FTC) issued its final report on protecting consumer privacy as the agency continues to call on companies to adopt best privacy practices and give American consumers greater control over the collection and use of their personal data. FTC Chairman Jon Leibowitz said many companies have already adopted the agency's final recommendations and is confident consumers will have an easy to use and effective Do Not Track option by the end of the year.
In the latest revision, the FTC notes it received more than 450 public comments in response to the preliminary report from various stakeholders, including businesses, privacy advocates, technologists, and individual consumers, which helped shape the current framework. Based on those comments, the FTC made revised recommendations in three main areas. They include:
The report, which you can read in its entirety here (PDF) , was approved by the Commission with a 3-1 vote.
Image Credit: FTC