No way totally off!
More like BMW vs Lexus VS Mercedes, actually
Because ASUS, Gigabyte and ASRock are pretty much the top three no? But everyone will probably differ on which mobo is BMW, which is Lexus, etc.
But yeah, kleinkinstein's got it pretty much right. This time, that is
I would only say BMW vs Lexus vs Mercedes if you go with the higher end versions, not the $170 versions.
Even BMW, Lexus, & Mercedes have their low priced models, mid priced models, & high priced models... & $170 for a z77 board is in the middle of the mid-priced models... $185 even gets you onboard Thunderbolt times 2
I've owned & trusted boards from all 3 manufacturers, from bargain basement low dollar boards all the way up to the most expensive motherboard I've ever purchased. Had problems with 2 out of 9 ASUS boards, ASUS tech support took care of one in less than a week, I fried the other through a bad overclocking attempt. Had problems with 1 out of 5 Gigabyte boards, Gigabyte tech support also took care of it in less than a week. So far no problems out of either of the ASRock boards, though the first has just under 4 months of use & my newest X79 Extreme9 has just under 3 weeks of use.
If I had to choose a reason not to like any of the three, it would be ASRock because of their slow download speeds on their website. I get up to 3MB/sec from both ASUS & Gigabyte, but only 150 - 350 KB/sec from ASRock.