I fell for the adds, I was browsing the forums and saw the add, I haven't played in a wile and I wanted to try a new game so I rushed to the store and I got it
The game is really good, it looks like it will be a very serious competitor to wow. The user interface is very intuitive and similar to wow and some people where complaining for the lack of creativity but in my opinion it might look similar but it works great, fully customizable with some nice features like a button to sell all the gray items in your inventory and a lot of stuff I won't go into.
the game has guilds, dungeons, pvp, raids, professions, and all that stuff MMO are known for. But one of the best things I like about Rift are the Rifts themselves, they are very fun to participate in, and you won't be alone most of the time because players like to close rifts (you also get a reward) and there are invaions that you should help defeat because they will kill most of the NPC including questgivers and trainers.
Questing is great, you get a quest tracker in one side of your screen and when you look at your map, you will get yellow circle telling you the general area or the specific spot where you should go to do your quest. Thats very cool, no more going to thotbot or googling quests.
You can have a mount at any lvl as long as you have the money, and there are some faster mounts for lvl 50 players, and they are not very expensive, I got mine at lvl 17.
You won't have to do any grinding in order to level up, doing quests will level you up fast.
And it's new, so the graphics are great!
The only thing I didn't like about it was that the armor and weapons seems kind of dull, I don't get that effect I used to get in wow when I saw another player with a nice looking weapon or armor and I was like "cool, I need to get me one of those" and I wouldn't stop until I got it.
But the thing that I like is that you can buy dyes and tint your armor to make it look cooler and the way you like.
all in all it's a really great game, Google around, I think they are giving away some trial key as part of some promotion.