/me hands GPFontaine a gold star for his post ... I'm glad I read to the end of the thread before posting or I'd have simply repeated what he said.
Wahoo! Hopefully it makes up for my bad mood day last week that bought me a vacation from the forums.
Experience in your field, though, is your golden ticket past the Gatekeeper (aka HR, aka redundant assholes desperate to prove they are worth their salary).
You don't need to use the AKA there Jipstyle, that is actually the official definition of HR personnel. Oh crap... I hope they don't have a key-logger on my system. I take it back, please don't fire me. Nooooo!!!
Once you are in the interview, though, I'd weigh personality a little higher than GPF did in his post. This is largely because I've charmed my way into jobs I had no business applying for and then busted my ass to learn what I needed.
I think the reason I only made it 40% was because being able to explain your Professional Experience in the correct way is more important than the experience itself. Personality will definitely get you huge bonus points, and you won't get a job if people don't like you. But I included the ability to communicate the information about past endeavors in with Professional Experience. I figure if you can't talk about it, you might as well forget you did it in an interview.
Note: do NOT lie in an interview. You will get caught .. if you are lucky, it will be during the interview. I've seen someone struggle for 3 weeks in a development job because he didn't have the skills he claimed .. and his termination was painfully embarrassing for everyone involved. You can't fake tech skills.
It is also worth noting that if you do get a job you are not qualified for and you don't get fired for lack of ability, your coworkers will be very unhappy with you. It isn't because they will feel they are better than you, it is because they will have to pick up the pace to make up for what you lack. You should know right away if you are able to handle the responsibilities of a job or if at least you can learn it quickly enough to handle it.